VISION: To be the first choice of every customer.

MISSION: Maximizing added value to customers.

CORE VALUES AT COATS:

“We know what we are doing. We like what we do. We keep our promises globally. We recognize that customers pay for actions, not words. We commit ourselves to understand and improve customer profitability. We take social, ethical and environmental responsibility seriously. We use our capacity to imagine, innovate and improve. We take considered risks. We compete as a team. We are proud of Coats and our collective achievements. We review the future with confidence.”